• Focus
    • MAD Perspectives helps you exploit solutions to connect, collaborate and communicate.
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    • Alignment
    • MAD Perspectives helps you align go-to-market strategies with your business goals.
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    • Connect
    • MAD Perspectives identifies solutions and tactics to engage with customers and business partners thoughout the sales cycle..
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    • Collaborate
    • MAD Perspecitves identifies cost effective solutions to help dispersed resources work effectively together. 
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    • Communicate
    • MAD Perspectives creates content marketing strategies to optimize your engagement with your customers. 
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From the Blog

Tuesday, January 21, 2014

The goal for every business in 2014 will be to understand or provide context. What is context?  It is "the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed". We've often heard of the news taking a celebrity or...
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Why Choose MAD?

MAD Perspectives provides objective market insights and strategic planning for customers at the intersection of IT and Media. We help you align internal commitment, enrich sales enablement, enhance go-to-market strategies and create relevant communications programs.[read more...]

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