Peggy is a smart, no nonsense executive that has the unique ability to clearly breakdown complex business problems and find innovative solutions."
Director, Acquity Group
Peggy loves emerging technologies and the ways that they can simplify, enhance and change the way we do business. She's beem exposed to technology most of her career and appreciates the business value associated with content related technologies. After all, we all have important stories to tell and the myriad of content creation, management, distribtuion and sharing platforms make it very easy to share those stories with the world. Peggy has helped companies such as Quantum, Microsoft and Grass Valley define market segments, market needs and develop relevant content.
Peggy had a diverse career at Hewlett-Packard Company from 1985 – 2009. As the Director for the Digital Media Program in Hewlett-Packard’s Communications, Media Entertainment Business Group, Peggy was responsible for developing HP’s strategy for content management and content distribution solutions for Service Providers and Media & Entertainment Companies. Her responsibilities included business strategy, portfolio definition, solution development, strategic partnerships, GTM planning and overall HP value proposition.
Peggy's interest in all things emerging and digital, started in the late 1990's. During the dot.com bubble Peggy was the east coast representative for a team at HP responsible for assessing business value and business plans of early phase companies with the opportunity for HP investment in the form of venture debt collateralized by unique IP. She focused on early stage content delivery and search engine companies.
Peggy honed her customer relationship skills as a sales executive for HP’s in-house financing division, providing equipment leasing solutions to HP customers. Gaining a clear understanding of their business and financial goals led her to sales achievement awards year after year. Peggy was regarded as a leader at Hewlett-Packard and was selected as a member of their President's Club, which is awarded to the top 100 employees of Hewlett-Packard for outstanding direct sales quota performance and sales leadership capability.
Peggy has spoken at industry events such as National Association of Broadcasters (NAB), International Broadcast Conference (IBC), IPTV World Forum, Streaming Media East and CTIA.
When Peggy is not working with clients and digital media solutions, she can often be found paddling her Romany sea kayak. She has enjoyed sea kaying holidays in the British Virgin Islands, Southeast Alaska, Crete (personal favorite!), Croatia. The planet is covered with many bodies of water, Peggy hope to paddle as many places as possible.