MAD Perspectives Blog

Social Media Lessons from the Snow!

Peggy Dau - Tuesday, February 01, 2011



It's been quite a winter here in the northeast.  There has been a snow storm every week since Christmas.  The snow is pile high by the roads, driveways and sidewalk – and we’re all wondering where we’re going to put the snow from this next storm.  I’ve been wondering if there are any lessons to be learned, about social media, from all this snow.   I think there are:

 - You can’t stop it.  Nope, you can’t stop mother nature, nor can you ignore the impact of social media.  It’s all around us.  Everyone is using it from individuals to stay in touch with friends and family, to consumer centric companies to promote sales, to B2B companies to increase lead generation.

     - It piles up.  Yep, just like the snow by the roadsides, social media can start to pile up.  The number of tweets, friends and overall volume of content is increasing in a way that makes all this snow pale by comparison.   We need to figure out ways to effectively and efficiently sift through, analyze and capture the value of social media.  Listening solutions are just the tip of the iceberg in gathering social media data.  What are we going to do with all this data? 

  •      - It must be managed.  As communities throughout the northeast figure out where to put the snow, we must figure out which social media data can actually help us accomplish our goals.  Can social media help us increase sales?  Sure, but can it help us target customers.  Of course!  We need to know how, when and where to utilize social networks for our enjoyment or business benefit.  We must be focused in our use of social media.

 

  •      - You have to plan for it.  We all head to the supermarket or gas station before a lot of these snow storms.  We don’t want to be trapped without the essentials (e.g., milk, bread).  Social media requires planning and integration with an overall marketing plan.  I emphasize this point constantly as it seems to be the most challenging for many companies.  Who and what do you want to be socially?  Which social networks help you fulfill your business goals?  How will you measure success?  It should be more than the number of fans, friends or followers.

 

Enjoy the snow.  Make some snow angels, build a snowman.  Find your inner child.  But, above all – be safe. Explore your options and get focused on how you’re going to make social media work for you before it piles up and creates other problems to manage and resolve.

 

What’s your perspective?




RSS


Recent Posts


Tags

Buddy TV out-of-home streaming value awareness HP Microsoft Boston broadcast, IBC, digital media, search Nielsen apps Fiesta leadership real-time cloud computing planning Compuware Intel Kontangent digital media MarketingProfs alignment holidays communication authenticity BT Conferencing TBS convergence tablet Radian6 Buddy Media benefits honesty storytelling interaction innovate RSG Media employee generated content connected TV analytics Vitrue Forbidden Technologies B2B marketing B2B market awareness TV Guide ABC Social TV Connected Experience Tellybug relationships connectivity lead generation engagement social networking Gartner content delivery NASCAR New York Times Never.no message medium IntoNow voice of customer advertising Peggy Dau SEC network management enterprise conditional access recommendations technology Enterprise 2.0 Ford Fiesta collaborate Miso stimulate cord cutting TV second screen North Plains hootsuite customer blog MagicRuby cable culture Time Warner Cable backchannel influence media Visible Technologies web 2.0 social media plan Oracle BuddyTV connect printing passion OTT tweetdeck SocialCast Taylor O'Brien Viacom Createasphere NewsGator social identity Adobe slideshare viggle Jeremiah Owyang networking language discovery empower FCC Sysomos audience microblogging TNT consulting online video platform CDN Forrester marketing Utterli dog brand strategy social media marketing business intelligence video conferencing revenue HP Autonomy Video Box Score webcasts social media monitoring content marketing content management Kontiki cross channel Kit Digital endorsements trust brand company culture Mad Bear Produionsct strategy Aspera personality FIFA World Cup Present.ly Facebook SocialText streaming media digital marketing case study sales expectations data ConnecTV productivity DAM transparency Echo creative social data Harmonic social media index Collective Intellect Apple Mark Brodie Netflix social media align Nigel Fenwick planning, analysis community DRM Dijit adapt broadcast technology program guide control MassRelevance network business plan Vizrt New Technologies telepresence Twitter customer service NBA mobile social media, firewall, social computing, employees, connect Ford Harris GetGlue openness truth business goals employees zeebox data protection social LinkedIn Evolve24 policy Attensity360 Gizmodo Altimeter context content net neutrality Whisky customer support Virage MediaBin marshall mcluhan business development NAB Aereo TV IBC CMO YouTube Verizon NetBase Web Strategy lessons cloud live streaming Salesforce.com Cotendo Mad Bear Productions rich media IP HDS UGC executive support webinar video marketing video disclaimers big data social intelligence TVPlus workflow identity Chyron Comcast communicate ePrint Center digital asset management microblogging, firewall, value, Yammer, Utterli, SocialText, SocialCast, Present.ly Fan Media Engagement Center CIO broadcast monitor connected awareness news gathering MAD perspectives firewall human monetize snow convesation, interaction, social media, rich media, video, EMC Skype connect, collaborate, communicate, digital media, consulting, social media social computing solutions authenticity, transparency, conversation, truth, honesty trackur corporate identity ROI Pinterest Yammer inspriation Citrix, trust content security resources business model CSP privacy organizations EGC Quantum conversation MIB MediaWorks user generated content multimeida listen governance


Archive