MAD Perspectives Blog

Social Media Lessons from the Snow!

Peggy Dau - Tuesday, February 01, 2011



It's been quite a winter here in the northeast.  There has been a snow storm every week since Christmas.  The snow is pile high by the roads, driveways and sidewalk – and we’re all wondering where we’re going to put the snow from this next storm.  I’ve been wondering if there are any lessons to be learned, about social media, from all this snow.   I think there are:

 - You can’t stop it.  Nope, you can’t stop mother nature, nor can you ignore the impact of social media.  It’s all around us.  Everyone is using it from individuals to stay in touch with friends and family, to consumer centric companies to promote sales, to B2B companies to increase lead generation.

     - It piles up.  Yep, just like the snow by the roadsides, social media can start to pile up.  The number of tweets, friends and overall volume of content is increasing in a way that makes all this snow pale by comparison.   We need to figure out ways to effectively and efficiently sift through, analyze and capture the value of social media.  Listening solutions are just the tip of the iceberg in gathering social media data.  What are we going to do with all this data? 

  •      - It must be managed.  As communities throughout the northeast figure out where to put the snow, we must figure out which social media data can actually help us accomplish our goals.  Can social media help us increase sales?  Sure, but can it help us target customers.  Of course!  We need to know how, when and where to utilize social networks for our enjoyment or business benefit.  We must be focused in our use of social media.

 

  •      - You have to plan for it.  We all head to the supermarket or gas station before a lot of these snow storms.  We don’t want to be trapped without the essentials (e.g., milk, bread).  Social media requires planning and integration with an overall marketing plan.  I emphasize this point constantly as it seems to be the most challenging for many companies.  Who and what do you want to be socially?  Which social networks help you fulfill your business goals?  How will you measure success?  It should be more than the number of fans, friends or followers.

 

Enjoy the snow.  Make some snow angels, build a snowman.  Find your inner child.  But, above all – be safe. Explore your options and get focused on how you’re going to make social media work for you before it piles up and creates other problems to manage and resolve.

 

What’s your perspective?




RSS


Recent Posts


Tags

Oracle ABC align corporate identity privacy customer support solutions HP Social TV personality live streaming B2B data stimulate Intel NASCAR social media index MIB MediaWorks NetBase SEC content management holidays marketing UGC brand social networking LinkedIn creative connectivity convergence Yammer planning social computing media NAB Present.ly broadcast, IBC, digital media, communication Ford slideshare DAM lessons streaming media listen EGC endorsements social identity benefits content marketing social data executive support CDN openness passion Vitrue Jeremiah Owyang social media, firewall, social computing, employees, connect value social media plan apps microblogging, firewall, value, Yammer, Utterli, SocialText, SocialCast, Present.ly ePrint Center printing voice of customer Taylor O'Brien New Technologies viggle rich media video conferencing second screen Whisky program guide backchannel Never.no SocialCast business model Radian6 disclaimers TNT North Plains NewsGator content B2B marketing BuddyTV Citrix, trust Twitter sales ROI cross channel transparency IntoNow dog NBA Virage MediaBin video marketing technology MAD perspectives HP Autonomy Netflix customer service culture workflow conversation Microsoft FCC TVPlus Altimeter out-of-home streaming business goals Kit Digital authenticity network net neutrality Fiesta strategy YouTube Evolve24 Buddy TV social media marketing adapt marshall mcluhan inspriation Harmonic content delivery online video platform Nielsen connected TV real-time Collective Intellect network management business development digital media digital asset management employee generated content Comcast SocialText interaction networking Skype Tellybug Ford Fiesta TV Guide recommendations Mad Bear Produionsct microblogging business intelligence web 2.0 New York Times governance analytics TBS productivity identity Dijit medium leadership RSG Media cloud computing Viacom blog trackur connect, collaborate, communicate, digital media, consulting, social media Video Box Score social collaborate Kontiki Forbidden Technologies webinar Facebook HDS Buddy Media discovery Mark Brodie trust MagicRuby consulting Fan Media Engagement Center policy Visible Technologies Quantum convesation, interaction, social media, rich media, video, IBC communicate Verizon Time Warner Cable language CMO CSP Forrester monetize organizations engagement lead generation connect influence Miso Salesforce.com Apple tweetdeck webcasts broadcast Attensity360 Mad Bear Productions ConnecTV revenue Adobe Harris business plan mobile firewall message context Web Strategy Kontangent customer relationships truth search resources social intelligence TV zeebox authenticity, transparency, conversation, truth, honesty OTT MarketingProfs Peggy Dau Echo social media Sysomos Createasphere Utterli Nigel Fenwick Gartner big data MassRelevance snow tablet Gizmodo company culture BT Conferencing enterprise audience empower Aereo TV innovate honesty human Aspera Cotendo case study advertising community telepresence monitor Chyron video Boston expectations user generated content Compuware hootsuite planning, analysis social media monitoring CIO Enterprise 2.0 EMC news gathering Pinterest employees GetGlue digital marketing brand strategy storytelling cloud alignment Vizrt market awareness control


Archive