MAD Perspectives Blog

Social Media Lessons from the Snow!

Peggy Dau - Tuesday, February 01, 2011



It's been quite a winter here in the northeast.  There has been a snow storm every week since Christmas.  The snow is pile high by the roads, driveways and sidewalk – and we’re all wondering where we’re going to put the snow from this next storm.  I’ve been wondering if there are any lessons to be learned, about social media, from all this snow.   I think there are:

 - You can’t stop it.  Nope, you can’t stop mother nature, nor can you ignore the impact of social media.  It’s all around us.  Everyone is using it from individuals to stay in touch with friends and family, to consumer centric companies to promote sales, to B2B companies to increase lead generation.

     - It piles up.  Yep, just like the snow by the roadsides, social media can start to pile up.  The number of tweets, friends and overall volume of content is increasing in a way that makes all this snow pale by comparison.   We need to figure out ways to effectively and efficiently sift through, analyze and capture the value of social media.  Listening solutions are just the tip of the iceberg in gathering social media data.  What are we going to do with all this data? 

  •      - It must be managed.  As communities throughout the northeast figure out where to put the snow, we must figure out which social media data can actually help us accomplish our goals.  Can social media help us increase sales?  Sure, but can it help us target customers.  Of course!  We need to know how, when and where to utilize social networks for our enjoyment or business benefit.  We must be focused in our use of social media.

 

  •      - You have to plan for it.  We all head to the supermarket or gas station before a lot of these snow storms.  We don’t want to be trapped without the essentials (e.g., milk, bread).  Social media requires planning and integration with an overall marketing plan.  I emphasize this point constantly as it seems to be the most challenging for many companies.  Who and what do you want to be socially?  Which social networks help you fulfill your business goals?  How will you measure success?  It should be more than the number of fans, friends or followers.

 

Enjoy the snow.  Make some snow angels, build a snowman.  Find your inner child.  But, above all – be safe. Explore your options and get focused on how you’re going to make social media work for you before it piles up and creates other problems to manage and resolve.

 

What’s your perspective?




RSS


Recent Posts


Tags

Utterli backchannel Forrester conversation webinar net neutrality NewsGator Chyron Collective Intellect enterprise Attensity360 Ford inspriation EMC media network management Compuware customer storytelling tweetdeck benefits social media plan NAB Virage MediaBin stimulate networking social media monitoring empower human business goals Altimeter Miso Nigel Fenwick Fiesta connected TV Comcast ConnecTV slideshare Oracle cloud computing honesty social networking Viacom ePrint Center B2B Enterprise 2.0 rich media B2B marketing relationships Pinterest social media marketing Verizon Visible Technologies NBA convesation, interaction, social media, rich media, video, Boston align Buddy Media business model Citrix, trust content Mad Bear Productions brand strategy NASCAR live streaming Aereo TV TV Guide connectivity sales technology recommendations digital marketing productivity digital media control DAM CIO engagement broadcast marketing cloud creative planning, analysis social identity personality solutions zeebox marshall mcluhan Aspera employee generated content Fan Media Engagement Center HDS Buddy TV lessons Gizmodo holidays Tellybug leadership network business plan Jeremiah Owyang Yammer broadcast, IBC, digital media, MassRelevance privacy program guide SocialCast planning Skype search FCC alignment New Technologies Social TV transparency Microsoft Mark Brodie HP user generated content telepresence OTT culture discovery video ROI customer support social media, firewall, social computing, employees, connect social computing Forbidden Technologies message social data TVPlus medium streaming media big data Facebook passion workflow IBC lead generation identity community governance content delivery influence Present.ly Never.no YouTube BuddyTV authenticity expectations Harris UGC Adobe Web Strategy firewall Intel collaborate web 2.0 business intelligence Netflix Vizrt mobile CSP connect social media tablet SocialText video marketing digital asset management MAD perspectives disclaimers BT Conferencing MagicRuby North Plains trackur Nielsen trust Peggy Dau corporate identity content marketing TNT New York Times microblogging, firewall, value, Yammer, Utterli, SocialText, SocialCast, Present.ly NetBase out-of-home streaming connect, collaborate, communicate, digital media, consulting, social media CDN monitor Createasphere HP Autonomy social innovate executive support business development analytics Apple convergence employees viggle endorsements language brand monetize Kontiki dog RSG Media SEC revenue adapt Evolve24 communicate Radian6 authenticity, transparency, conversation, truth, honesty context listen hootsuite Taylor O'Brien Ford Fiesta communication openness news gathering cross channel content management consulting Gartner Kit Digital Dijit Video Box Score Whisky audience Cotendo Quantum Vitrue apps ABC advertising Time Warner Cable snow Salesforce.com social intelligence case study second screen market awareness webcasts LinkedIn value video conferencing strategy resources Sysomos microblogging company culture Twitter data EGC voice of customer CMO customer service blog GetGlue printing Kontangent real-time policy Echo Harmonic IntoNow MIB MediaWorks MarketingProfs interaction truth Mad Bear Produionsct TV social media index TBS online video platform organizations


Archive