MAD Perspectives Blog

A New Buzz Word: Employee Generated Content (EGC)

Peggy Dau - Wednesday, December 02, 2009

I learned a new buzz word this week:  EGC or Employee Generated Content.  while this term is new to me, it is not new to the industry pundits.  EGC is the ability to easily create and distribute content to members of your company without transferring large files via email or file storage.  Apparently this term has been bandied about for the past 2 or so years.  While all of us are very familiar with the term UGC or user generated content, primiarly due to the pervasiveness of YouTube, the discussion of enterprise related content, generated and "broadcast" by employees within the firewall, is still somewhat new.

Vendors such as Qumu are jumping on this bandwagon.  Recognizing that today's employees are familiar with the ability to upload video content to a video portal such as Youtube, means that companies need to start addresing the desire of employees to create and consume enterprise centric user generated content.  Imagine a content expert with the Flip or Kodak z18 mini camcorder, able to create high quality video explaining new technology, educating colleagues or demonstrating a new HR system.  Employee generated content can reduce production costs for enterprise business, attract innovative thinkers, create an alternate source for valuable content creation and increase employee participation in social collaboration, but it also creates new challenges.  These challenges range from consistent metadata standards, to incoporating EGC into enterprise intranet searches for content, to integration with existing content management platforms.

As I mentioned in last week's blog, enterprises are broadcasting increasing volumes of content.  They are utilizing platforms and services, originally designed for media broadcast, such as encoding, editing, video workflow, video storage, content management and more.  It remains to be seen how EGC will be adopted by enterprise companies.  EGC vendors are not only providing employers with a means to tap into the employee social mindset, they integreate Will they establish policies for EGC?  Will they define target audiences for this content?  Will they restrict the type of content employees can create?  How will they manage this content?  How will it integreate with existing systems and IT infrastructure?  It's early days but exciting to think about how this can change the ways we connect, collaborate and communicate in business.

What's your perspective?




RSS


Recent Posts


Tags

DAM IntoNow HBO New Technologies culture Apple SocialCast MarketingProfs collaborate value voice of customer Compuware broadcast honesty Social TV Oracle monetize NAB microblogging, firewall, value, Yammer, Utterli, SocialText, SocialCast, Present.ly authenticity, transparency, conversation, truth, honesty Virage MediaBin social data firewall revenue lead generation awareness Sysomos Fan Media Engagement Center Mobile World Congress customer support backchannel Visible Technologies Mark Brodie webcasts trust Whisky ePrint Center employee generated content connectivity video online video platform social Intel data protection content management Altimeter DRM printing CDN MassRelevance truth alignment employees EGC connected TV Ford content marketing sales monitor interaction North Plains trackur Boston broadcast, IBC, digital media, NewsGator HP audience Web Strategy inspriation Dijit Never.no disclaimers Mad Bear Produionsct discovery web 2.0 dog privacy cloud computing net neutrality Attensity360 analytics conversation network management Facebook TBS recommendations policy communicate content delivery planning Aspera customer service workflow telepresence Pinterest cord cutting ABC real-time big data CMO blog BT Conferencing Time Warner Cable Forrester advertising video marketing identity Microsoft B2B marketing networking Salesforce.com Connected Experience convesation, interaction, social media, rich media, video, case study openness enterprise webinar endorsements resources hootsuite Radian6 digital media out-of-home streaming NASCAR authenticity BuddyTV data data analytics slideshare productivity consulting IBC Netflix streaming media message medium solutions FCC influence social media networks Taylor O'Brien LinkedIn OTT Skype listen MIB MediaWorks NBA Quantum sentiment community benefits tweetdeck Citrix, trust CIO corporate identity Tellybug human FIFA World Cup convergence innovate customer snow company culture social identity governance social media marketing digital asset management language social media plan second screen Buddy Media IP ROI GetGlue user generated content technology passion brand mobile communication digital marketing content security Comcast Ford Fiesta network expectations mobile technology Kit Digital SocialText content marketing align social computing social media monitoring program guide UGC creative social networking apps Utterli Kontangent TVPlus Gizmodo Harmonic marshall mcluhan Forbidden Technologies connect Miso leadership business goals MAD perspectives planning, analysis CSP Cotendo Viacom Collective Intellect storytelling rich media NetBase lessons Harris SEC relationships HP Autonomy stimulate communication MagicRuby control broadcast technology Twitter cloud streaming Jeremiah Owyang Yammer Createasphere business plan executive support business intelligence connected awareness New York Times personality Video Box Score empower Nielsen HDS social media index context organizations business development Mad Bear Productions Fiesta Aereo TV Enterprise 2.0 viggle RSG Media transparency media Nigel Fenwick holidays Gartner conditional access Present.ly Vitrue brand strategy Chyron mobile social media, firewall, social computing, employees, connect ConnecTV multimeida Evolve24 Adobe Buddy TV TNT connect, collaborate, communicate, digital media, consulting, social media Vizrt video conferencing Echo TV Guide news gathering adapt tablet YouTube Verizon Peggy Dau market awareness live streaming cross channel B2B TV social intelligence microblogging search cable Kontiki engagement zeebox EMC strategy business model


Archive