MAD Perspectives Blog

A New Buzz Word: Employee Generated Content (EGC)

Peggy Dau - Wednesday, December 02, 2009

I learned a new buzz word this week:  EGC or Employee Generated Content.  while this term is new to me, it is not new to the industry pundits.  EGC is the ability to easily create and distribute content to members of your company without transferring large files via email or file storage.  Apparently this term has been bandied about for the past 2 or so years.  While all of us are very familiar with the term UGC or user generated content, primiarly due to the pervasiveness of YouTube, the discussion of enterprise related content, generated and "broadcast" by employees within the firewall, is still somewhat new.

Vendors such as Qumu are jumping on this bandwagon.  Recognizing that today's employees are familiar with the ability to upload video content to a video portal such as Youtube, means that companies need to start addresing the desire of employees to create and consume enterprise centric user generated content.  Imagine a content expert with the Flip or Kodak z18 mini camcorder, able to create high quality video explaining new technology, educating colleagues or demonstrating a new HR system.  Employee generated content can reduce production costs for enterprise business, attract innovative thinkers, create an alternate source for valuable content creation and increase employee participation in social collaboration, but it also creates new challenges.  These challenges range from consistent metadata standards, to incoporating EGC into enterprise intranet searches for content, to integration with existing content management platforms.

As I mentioned in last week's blog, enterprises are broadcasting increasing volumes of content.  They are utilizing platforms and services, originally designed for media broadcast, such as encoding, editing, video workflow, video storage, content management and more.  It remains to be seen how EGC will be adopted by enterprise companies.  EGC vendors are not only providing employers with a means to tap into the employee social mindset, they integreate Will they establish policies for EGC?  Will they define target audiences for this content?  Will they restrict the type of content employees can create?  How will they manage this content?  How will it integreate with existing systems and IT infrastructure?  It's early days but exciting to think about how this can change the ways we connect, collaborate and communicate in business.

What's your perspective?


Recent Posts


telepresence SocialCast connectivity technology online video platform hootsuite Nigel Fenwick Visible Technologies Kontangent TNT medium disclaimers employees case study ROI privacy social intelligence Yammer MAD perspectives employee generated content B2B TV Guide network advertising NetBase Miso Virage MediaBin Microsoft IntoNow marshall mcluhan EMC transparency productivity DAM authenticity broadcast, IBC, digital media, LinkedIn Boston Fiesta UGC Twitter expectations customer support Enterprise 2.0 GetGlue control context holidays snow market awareness Mark Brodie Intel media sales Radian6 Oracle NAB Tellybug CIO Vizrt social media, firewall, social computing, employees, connect RSG Media leadership webinar Vitrue personality ePrint Center solutions net neutrality CSP Attensity360 cloud computing benefits zeebox marketing value audience rich media Aspera authenticity, transparency, conversation, truth, honesty interaction B2B marketing lessons BT Conferencing blog Social TV ABC NBA real-time tweetdeck openness Taylor O'Brien conversation connected TV Mad Bear Produionsct customer service Utterli MagicRuby corporate identity identity mobile Comcast inspriation New Technologies Whisky adapt monitor Gizmodo microblogging, firewall, value, Yammer, Utterli, SocialText, SocialCast, Nielsen video marketing business goals Mad Bear Productions social data strategy dog IBC TVPlus TV align collaborate Fan Media Engagement Center brand strategy business plan business development social media alignment lead generation live streaming Collective Intellect cloud HDS customer CMO enterprise Createasphere communicate Web Strategy Forrester SEC Harris storytelling honesty webcasts content connect microblogging social media plan Dijit content management Ford Fiesta community Verizon governance empower convergence video conferencing Echo tablet creative Sysomos human HP Autonomy social computing Compuware company culture TBS policy NASCAR NewsGator North Plains Adobe social identity cross channel Kontiki broadcast Buddy TV Peggy Dau Buddy Media firewall brand New York Times convesation, interaction, social media, rich media, video, relationships OTT business intelligence social networking culture slideshare MassRelevance HP data discovery Pinterest passion network management executive support planning, analysis search Citrix, trust digital asset management big data FCC Kit Digital consulting social media monitoring out-of-home streaming content marketing trackur social planning video recommendations networking Harmonic MIB MediaWorks Quantum web 2.0 social media index Cotendo listen Time Warner Cable Forbidden Technologies revenue social media marketing streaming media language second screen program guide printing trust connect, collaborate, communicate, digital media, consulting, social media SocialText user generated content YouTube MarketingProfs monetize Facebook Altimeter Jeremiah Owyang Ford endorsements Evolve24 Viacom organizations content delivery apps Gartner Video Box Score influence news gathering viggle analytics workflow Aereo TV digital media voice of customer Chyron stimulate Skype business model backchannel engagement Apple CDN communication ConnecTV truth Netflix digital marketing EGC resources message BuddyTV innovate