MAD Perspectives Blog

A New Buzz Word: Employee Generated Content (EGC)

Peggy Dau - Wednesday, December 02, 2009

I learned a new buzz word this week:  EGC or Employee Generated Content.  while this term is new to me, it is not new to the industry pundits.  EGC is the ability to easily create and distribute content to members of your company without transferring large files via email or file storage.  Apparently this term has been bandied about for the past 2 or so years.  While all of us are very familiar with the term UGC or user generated content, primiarly due to the pervasiveness of YouTube, the discussion of enterprise related content, generated and "broadcast" by employees within the firewall, is still somewhat new.

Vendors such as Qumu are jumping on this bandwagon.  Recognizing that today's employees are familiar with the ability to upload video content to a video portal such as Youtube, means that companies need to start addresing the desire of employees to create and consume enterprise centric user generated content.  Imagine a content expert with the Flip or Kodak z18 mini camcorder, able to create high quality video explaining new technology, educating colleagues or demonstrating a new HR system.  Employee generated content can reduce production costs for enterprise business, attract innovative thinkers, create an alternate source for valuable content creation and increase employee participation in social collaboration, but it also creates new challenges.  These challenges range from consistent metadata standards, to incoporating EGC into enterprise intranet searches for content, to integration with existing content management platforms.

As I mentioned in last week's blog, enterprises are broadcasting increasing volumes of content.  They are utilizing platforms and services, originally designed for media broadcast, such as encoding, editing, video workflow, video storage, content management and more.  It remains to be seen how EGC will be adopted by enterprise companies.  EGC vendors are not only providing employers with a means to tap into the employee social mindset, they integreate Will they establish policies for EGC?  Will they define target audiences for this content?  Will they restrict the type of content employees can create?  How will they manage this content?  How will it integreate with existing systems and IT infrastructure?  It's early days but exciting to think about how this can change the ways we connect, collaborate and communicate in business.

What's your perspective?




RSS


Recent Posts


Tags

news gathering video conferencing voice of customer revenue market awareness CIO Nielsen snow Quantum Video Box Score FCC backchannel ROI DAM Netflix apps out-of-home streaming Kontiki truth broadcast medium social Skype Harris privacy Social TV workflow connected TV creative DRM North Plains video marketing microblogging, firewall, value, Yammer, Utterli, SocialText, SocialCast, Present.ly microblogging conditional access Dijit recommendations data protection strategy Gizmodo holidays TV Guide Ford alignment Fan Media Engagement Center tweetdeck Connected Experience Echo Adobe broadcast, IBC, digital media, Attensity360 identity TVPlus HDS organizations big data ABC cross channel business model productivity data MAD perspectives Kontangent Yammer program guide communication analytics RSG Media Evolve24 Harmonic influence social media, firewall, social computing, employees, connect enterprise Salesforce.com Createasphere Sysomos empower social media plan Pinterest IP trust Vizrt human disclaimers Comcast engagement NewsGator Peggy Dau second screen Apple ePrint Center HBO governance Buddy Media business plan storytelling rich media Facebook customer support passion Tellybug IntoNow digital asset management benefits Oracle social intelligence Nigel Fenwick communicate SocialText employees language convergence Aspera cloud computing printing firewall endorsements NAB NASCAR New Technologies Taylor O'Brien blog networking net neutrality authenticity connected awareness telepresence advertising resources planning, analysis Cotendo connect, collaborate, communicate, digital media, consulting, social media user generated content TNT leadership FIFA World Cup consulting TBS Microsoft UGC planning Verizon content digital marketing customer marshall mcluhan cable connect Virage MediaBin YouTube BuddyTV OTT social identity HP Autonomy social media monitoring message interaction mobile lead generation executive support SocialCast Forbidden Technologies B2B marketing Visible Technologies social computing business goals live streaming Never.no Mad Bear Produionsct network solutions cloud Fiesta convesation, interaction, social media, rich media, video, Vitrue business development BT Conferencing employee generated content expectations corporate identity Utterli real-time Chyron connectivity viggle sales trackur IBC New York Times SEC Twitter dog Gartner Collective Intellect online video platform personality case study content management technology Viacom MIB MediaWorks B2B stimulate Whisky monitor TV Citrix, trust streaming social networking align brand digital media relationships media transparency Jeremiah Owyang brand strategy content marketing social data Forrester slideshare MassRelevance openness Aereo TV Altimeter Miso marketing NBA honesty CMO inspriation MarketingProfs Boston LinkedIn Time Warner Cable tablet social media index multimeida Present.ly webinar Buddy TV audience authenticity, transparency, conversation, truth, honesty zeebox Kit Digital web 2.0 content delivery culture Intel company culture conversation adapt innovate awareness community hootsuite Compuware network management monetize business intelligence control cord cutting lessons customer service GetGlue Mark Brodie value collaborate video social media marketing policy discovery EMC Web Strategy content security Enterprise 2.0 NetBase broadcast technology MagicRuby context streaming media social media CSP HP Radian6 CDN Ford Fiesta search webcasts ConnecTV Mad Bear Productions listen EGC


Archive