MAD Perspectives Blog

A New Buzz Word: Employee Generated Content (EGC)

Peggy Dau - Wednesday, December 02, 2009

I learned a new buzz word this week:  EGC or Employee Generated Content.  while this term is new to me, it is not new to the industry pundits.  EGC is the ability to easily create and distribute content to members of your company without transferring large files via email or file storage.  Apparently this term has been bandied about for the past 2 or so years.  While all of us are very familiar with the term UGC or user generated content, primiarly due to the pervasiveness of YouTube, the discussion of enterprise related content, generated and "broadcast" by employees within the firewall, is still somewhat new.

Vendors such as Qumu are jumping on this bandwagon.  Recognizing that today's employees are familiar with the ability to upload video content to a video portal such as Youtube, means that companies need to start addresing the desire of employees to create and consume enterprise centric user generated content.  Imagine a content expert with the Flip or Kodak z18 mini camcorder, able to create high quality video explaining new technology, educating colleagues or demonstrating a new HR system.  Employee generated content can reduce production costs for enterprise business, attract innovative thinkers, create an alternate source for valuable content creation and increase employee participation in social collaboration, but it also creates new challenges.  These challenges range from consistent metadata standards, to incoporating EGC into enterprise intranet searches for content, to integration with existing content management platforms.

As I mentioned in last week's blog, enterprises are broadcasting increasing volumes of content.  They are utilizing platforms and services, originally designed for media broadcast, such as encoding, editing, video workflow, video storage, content management and more.  It remains to be seen how EGC will be adopted by enterprise companies.  EGC vendors are not only providing employers with a means to tap into the employee social mindset, they integreate Will they establish policies for EGC?  Will they define target audiences for this content?  Will they restrict the type of content employees can create?  How will they manage this content?  How will it integreate with existing systems and IT infrastructure?  It's early days but exciting to think about how this can change the ways we connect, collaborate and communicate in business.

What's your perspective?


Recent Posts


recommendations social TVPlus EGC community policy big data trackur social data Kontiki culture Forrester planning, analysis passion MAD perspectives net neutrality Buddy TV snow case study user generated content value Facebook business intelligence Sysomos Vitrue Ford Fiesta ConnecTV Boston EMC Microsoft monetize NetBase online video platform NASCAR Whisky sales slideshare content marketing Mark Brodie Kontangent video marketing news gathering connect, collaborate, communicate, digital media, consulting, social media ePrint Center Nielsen broadcast technology advertising strategy business plan personality webcasts Fiesta IBC Mad Bear Productions content management Attensity360 Netflix Gizmodo cross channel TV Guide social media social media monitoring network customer holidays Adobe context employees Enterprise 2.0 customer service FCC Harris Quantum New Technologies Web Strategy ROI Time Warner Cable social networking empower benefits creative influence social identity Gartner Verizon content security IP Utterli engagement DRM microblogging honesty convergence North Plains inspriation technology collaborate productivity Forbidden Technologies New York Times conditional access search Visible Technologies Twitter marshall mcluhan brand Mad Bear Produionsct Pinterest align Jeremiah Owyang firewall analytics Dijit Miso B2B listen Collective Intellect Virage MediaBin organizations Social TV blog B2B marketing LinkedIn BT Conferencing TNT networking marketing HDS out-of-home streaming medium leadership RSG Media disclaimers brand strategy cloud voice of customer communicate ABC Comcast Peggy Dau broadcast, IBC, digital media, connect digital asset management connected TV webinar Ford Cotendo corporate identity stimulate backchannel Buddy Media social computing control cable conversation Oracle identity OTT UGC alignment data Createasphere workflow Connected Experience governance truth real-time solutions MagicRuby customer support consulting Skype multimeida zeebox business model Taylor O'Brien TV NAB communication social media index executive support Nigel Fenwick viggle Yammer lessons Tellybug printing network management audience storytelling Echo connectivity enterprise Compuware authenticity, transparency, conversation, truth, honesty NBA data protection SEC Harmonic Apple CIO revenue SocialText Aereo TV web 2.0 FIFA World Cup MarketingProfs Viacom GetGlue social media plan CSP Citrix, trust Intel HBO telepresence BuddyTV cloud computing employee generated content content convesation, interaction, social media, rich media, video, lead generation microblogging, firewall, value, Yammer, Utterli, SocialText, SocialCast, company culture Video Box Score endorsements MassRelevance adapt interaction NewsGator social media, firewall, social computing, employees, connect openness mobile MIB MediaWorks relationships program guide HP Autonomy connected awareness awareness discovery Kit Digital innovate expectations live streaming Aspera SocialCast social intelligence Vizrt privacy streaming media media hootsuite apps human dog Fan Media Engagement Center resources Chyron tweetdeck DAM authenticity rich media video CDN Evolve24 content delivery video conferencing message IntoNow TBS second screen CMO trust digital media monitor YouTube business development planning social media marketing market awareness transparency Radian6 broadcast business goals tablet streaming cord cutting digital marketing HP Altimeter language