MAD Perspectives Blog

A New Buzz Word: Employee Generated Content (EGC)

Peggy Dau - Wednesday, December 02, 2009

I learned a new buzz word this week:  EGC or Employee Generated Content.  while this term is new to me, it is not new to the industry pundits.  EGC is the ability to easily create and distribute content to members of your company without transferring large files via email or file storage.  Apparently this term has been bandied about for the past 2 or so years.  While all of us are very familiar with the term UGC or user generated content, primiarly due to the pervasiveness of YouTube, the discussion of enterprise related content, generated and "broadcast" by employees within the firewall, is still somewhat new.

Vendors such as Qumu are jumping on this bandwagon.  Recognizing that today's employees are familiar with the ability to upload video content to a video portal such as Youtube, means that companies need to start addresing the desire of employees to create and consume enterprise centric user generated content.  Imagine a content expert with the Flip or Kodak z18 mini camcorder, able to create high quality video explaining new technology, educating colleagues or demonstrating a new HR system.  Employee generated content can reduce production costs for enterprise business, attract innovative thinkers, create an alternate source for valuable content creation and increase employee participation in social collaboration, but it also creates new challenges.  These challenges range from consistent metadata standards, to incoporating EGC into enterprise intranet searches for content, to integration with existing content management platforms.

As I mentioned in last week's blog, enterprises are broadcasting increasing volumes of content.  They are utilizing platforms and services, originally designed for media broadcast, such as encoding, editing, video workflow, video storage, content management and more.  It remains to be seen how EGC will be adopted by enterprise companies.  EGC vendors are not only providing employers with a means to tap into the employee social mindset, they integreate Will they establish policies for EGC?  Will they define target audiences for this content?  Will they restrict the type of content employees can create?  How will they manage this content?  How will it integreate with existing systems and IT infrastructure?  It's early days but exciting to think about how this can change the ways we connect, collaborate and communicate in business.

What's your perspective?




RSS


Recent Posts


Tags

firewall Buddy Media medium Facebook user generated content data alignment revenue network management mobile Echo privacy policy business model MIB MediaWorks conversation social identity Salesforce.com convergence brand Tellybug consulting ABC social media index snow Present.ly OTT empower SEC Intel social media monitoring tablet social media plan Kit Digital TNT Forrester Chyron human inspriation Quantum Comcast Taylor O'Brien message Utterli Kontangent Vitrue BT Conferencing BuddyTV business development UGC apps blog company culture authenticity, transparency, conversation, truth, honesty HDS voice of customer EGC discovery community connected TV truth social media brand strategy recommendations productivity lead generation Compuware trust live streaming IBC news gathering program guide tweetdeck convesation, interaction, social media, rich media, video, governance Aereo TV listen NAB hootsuite cross channel expectations connectivity Citrix, trust Adobe content marketing Visible Technologies endorsements monitor Miso market awareness Dijit Aspera digital media Peggy Dau Ford Fiesta broadcast HP Autonomy advertising connect Fiesta business plan language influence social social computing leadership cloud executive support Kontiki creative Never.no resources context EMC Buddy TV Skype Mad Bear Produionsct disclaimers honesty Whisky stimulate social media, firewall, social computing, employees, connect YouTube MarketingProfs Jeremiah Owyang value Oracle Ford openness Radian6 marketing New York Times rich media video conferencing MassRelevance real-time streaming media culture B2B marketing B2B microblogging Twitter SocialCast FCC Mark Brodie innovate social data Microsoft Enterprise 2.0 social networking Nigel Fenwick technology audience big data network Time Warner Cable case study North Plains TVPlus authenticity Collective Intellect business intelligence holidays adapt digital asset management NASCAR IntoNow marshall mcluhan Video Box Score SocialText customer support second screen Apple lessons Verizon ConnecTV CDN Virage MediaBin GetGlue Harmonic business goals planning, analysis Gartner Sysomos microblogging, firewall, value, Yammer, Utterli, SocialText, SocialCast, Present.ly webcasts webinar NBA align broadcast, IBC, digital media, NetBase Evolve24 cloud computing communicate trackur web 2.0 zeebox backchannel customer corporate identity storytelling printing organizations HP media DAM social media marketing Cotendo engagement RSG Media control MagicRuby customer service planning ePrint Center benefits Mad Bear Productions analytics Viacom content delivery Boston MAD perspectives content management strategy sales Attensity360 Gizmodo personality Altimeter connect, collaborate, communicate, digital media, consulting, social media net neutrality Fan Media Engagement Center communication Harris NewsGator workflow interaction Netflix Yammer video marketing online video platform ROI employees viggle employee generated content telepresence slideshare social intelligence out-of-home streaming Pinterest content Forbidden Technologies CSP search TBS Web Strategy transparency identity dog CIO video TV Guide collaborate digital marketing solutions Vizrt passion LinkedIn Createasphere monetize CMO TV New Technologies enterprise networking relationships Nielsen Social TV


Archive