MAD Perspectives Blog

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 Managing your Exposure on LinkedIn

Peggy Dau - Tuesday, August 27, 2013

As we return from summer holidays, get the kids back to school and kick start our Q4 efforts to surpass goals set in the earlier in the year, now is the time to take advantage of LinkedIn. As a big fan (and investor) of LinkedIn, I follow the enhancements and advise clients on how to optimize their use of the social network. While LinkedIn has a very high membership within the business community, there are still those who are skeptical of its value. Or, they feel it is only for those who are job hunting. Or, they are not interested in being highly visible due to the nature of their job.  In any case, here are a few tips to help you manage your exposure on LinkedIn.

Privacy Settings is the area within LInkedIn where you can manage your visibility.  It is possible to control what kind of updates your network can see, select who can see your activity feed (although if you are shy or private, you may not use the activity feed at all), define what other members see if you check out their LinkedIn profile, manage who can see your connections and how others can contact you.  

For example: If you do not want everyone to see that you are updating your profile (e.g., adding skills, changing your picture, etc.), do the following:

  1. Login to Linkedin 
  2. On the HomePage, hover over your picture in the upper right hand corner
  3. Click on Privacy Settings
  4. Click on Profile in the lower left hand corder
  5. Click on Privacy Controls
  6. Click on turn on/off activity broadcasts
I've heard mixed reviews of endorsements and have a mixed opinion myself. I don't believe users understand how endorsements work and tend to click randomly, thus not telling the true story of a users skills. If you are not a fan of endorsements:
  1. On the HomePage, hover over profile and click on edit profile
  2. Scroll down to Skills & Expertise
  3. Click on the pencil icon
  4. click on the green check in the upper right hand corner
  5. Choose "do not show my endorsements"
On the other side of the coin, perhaps you see too many updates from your connections. LinkedIn makes it easy for you to manage your view of these updates.  
  1. On the HomePage, hover over your picture in the upper right hand corner
  2. Click on Privacy Settings
  3. Click on Account in the lower left hand corner
  4. Click on "customize the updates you see on your home page"
  5. Decide and click on the types of updates you are interested in seeing
Or perhaps, you are trying to understand why and what ads are appearing:

  1. On the HomePage, hover over your picture in the upper right hand corner
  2. Click on Privacy Settings
  3. Click on Account in the lower left hand corner
  4. Click on "Manage advertising preferences"
  5. Select the your preferences and click Save Changes
As you can see Privacy Settings is your place to define how others see you and what you see when using LinkedIn. The topics above are those questions that have been raised most frequently as I'm chatting with friends and colleagues. The bottom line, your profile is YOURS. Tailor it to your needs and follow your gut instincts as to the level of exposure you desire.

What's your perspective?