MAD Perspectives Blog

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 Enjoyment at the Intersection of Broadcast, IT and IP

Peggy Dau - Monday, April 27, 2015



Complementing broadcast content with IP delivery and relevant data is the name of the game for audience engagement. Nowhere was this more evident than at the EVS booth at NAB this year. I first checked out EVS's adoption of IP a few years, when they launched C-Cast. This cloud based platform allows live content producers to expand the reach and relevance of their content by enabling delivery to any device, while enriching the broadcast content with data, social updates and graphics.

This year EVS took a big step forward with its focus on the #ReturnOnEmotion and a related developer contest. EVS itself has leveraged C-Cast in its FanCast solution which changes the in-stadium experience. Wherever fans are in the stadium, in their seats, seeking refreshments or in hospitality suites, they are able to enjoy live or near-live content on big screens or small screens.

Prior to NAB, EVS launched a contest inviting developers to augment C-Cast capabilities. The contest prize - the ability to demo their capabilities at NAB in the EVS booth. Brilliant marketing by EVS. Not only did they enhance their solution portfolio, but they enabled developers who otherwise would not be able to afford a presence at NAB, the opportunity to showcase their solutions.

Each solution reflected innovation at the intersection of broadcast, IT and IP. The foundation, is C-Cast, which EVS. All of the solutions leverage C-Cast capabilities to provide fun and engaging sports experiences.  

1. LiveLike - developed an blended live sport with virtual reality allowing viewers to step "into" the game with the ability to select different camera angles. For the sports fan who cannot be at the stadium, this is a truly engaging experience. I admit it was my first VR experience and I'm a fan! I can easily imagine avid fans adopting VR goggles and services to bring a new dimension to viewing their favorite teams. Honestly, I know kids who would have been fighting to use this technology during last years FIFA World Cup!

2. ChirpVision - brings mobile to life for in-stadium fans. Their fault-tolerant video streaming, with a less than 1 second delay, sets the stage for live or on-demand viewing of the sporting event. A clean, mobile-friendly, user interface, allows users to select camera angles, check social network activity, and enjoy VOD functionality such as rewind, pause and fast-forward. But, for ChirpVision, it's also about providing brands with a new channel for reaching fans. Their solution allows monetization of the video streams through display and video ad insertion.

3. Playrz - developed by Intellicore, is a fan centric app aggregating data and social content to augment live and on-demand video streams. Fans can find data pertinent to the real-time activity on the field. They can review and compare stats about teams and players, replay plays from different camera angles and interact with other fans. Already utilized at the FIBA (International Basketball Association) World Cup last year, Playrz gives the sports fan easy access to the information they crave during a game.

Seeing this intersection of technologies was compelling. Sports often leads the way in adopting and validating emerging broadcast technologies. And, EVS has long been engaged in delivery broadcast solutions to the sports market. However, they are taking their efforts to a new level by acknowledging the demands of the fans whether they are at home or in the stadium. By enabling content to be repurposed, in real-time, for consumption on IP enabled devices, with the added value provided by integration of statistical data and social feeds, EVS and their partners are helping sports teams, leagues and brands create richer fan experiences.  What fun!

What's your perspective?