MAD Perspectives Blog

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 Connecting Live is Still Relevant!

Peggy Dau - Monday, September 08, 2014

I've been writing about connectivity for the past few weeks. I've done this because I believe connectivity is at the root of our human experience. Whether it is our family, friends, business colleagues, or even those who remain nameless, but share a common interest, we are always connected to someone or something. We exist in organizations, be they schools, businesses, clubs, sports teams, religious organizations. We attend and participate for education, exercise, creativity or community. No wonder the advances in communications technologies and services fascinate us.

But none of those technologies can replace the benefit of face to face gatherings. I've been living in the technology, communication and media sectors for the past decade or so. I love technology in how it simplifies and enhances my life. I am able to stay connected to my friends, family and clients from a variety of devices. I stay abreast of industry news via those same devices. However, i look forward to opportunities for valuable face time (and i'm not talking about the Apple video conferencing app).

This summer my family celebrated a few landmark events by enjoying a vacation together. While this may sound like a set up for a tragic comedy, it was a wonderful opportunity for all of us to relax together. While we talk, text, email and FaceTime (yes, this time I am talking about the Apple app) with each other on a regular basis, the opportunity to be together for a period of time was fantastic. It is the same for business. it is why the golf game evolved as such an acceptable and successful business event.

The conversation that occurs over a period of hours or days has depth that cannot be attained as quickly or easily via apps or devices. Sure with the help of social media and big data analytics, we can capture, sift and assess online conversations to uncover trends that impact business. However, it is the conversation with a business partner or client, on the golf course or over dinner, that reveals new opportunities, politics of closing a deal, or challenges to overcome.

I'm attending IBC 2014 this week, a conference service the broadcast industry. I enjoy the opportunity to discover emerging technologies and uncover new opportunities. I look forward to insightful conversations with business colleagues. I am thankful that so many colleagues have agreed to meet with me as our conversations help me gain greater perspective on the impact of big data, cloud, social media, mobility and other trends on an industry that has been in our homes for years. I am connecting live - how about you?

What's your perspective?