MAD Perspectives Blog

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 The Resume is Dead, Long Live LinkedIn!

Peggy Dau - Wednesday, March 09, 2011

Do you use LinkedIn? If so, you're one of the 90M+ people, in over 200 countries, that have a profile on LinkedIn. If you are a business person and you crave an online professional networking destination - LinkedIn is it.  You can:

     - Tell your professinal story
     - Get and stay connected with business colleagues - even if you, or they, change jobs
     - Pursue career opportunities
     - Get informed about people and companies before you actually meet them
     - Identify decision makers or influencers and get connected to them
     - Ask questions about ANY business related topic

There are competitors who offer business networking (i.e., Plaxo, Naymz, Xing) or job search (i.e., Monster, CareerBuilder, Ladders), but LinkedIn has created (and continues to enhance) the site for professional networking. It is a critical part of your online social identity - particularly as it relates to your career.



I joined LinkedIn while i was still working at Hewlett-Packard. I was happy in my job and was not particularly interested in online networking. However, I responded to an invitation from a colleage and so began my LinkedIn journey. It started as an "online rolodex" - a place to capture the details about the business contacts I made while jetting around the globe on behalf of HP.  Now, it is an integral part of every business day.  How?

LinkedIn provides me with insights about people and companies.  I learn about an individual's experience (roles, companies, responsibilities, value), education, social behavior (do they blog?  tweet?  join discussions?), personal interests, travel schedule and their connectivity (how many LinkedIn contacts do you have? and, who do they know?).  With the introduction of Company Pages last year, I can gain quick insight into the companies where they have worked.

I am about to head out on a business development trip to California.  As I was thinking about this trip, I prowled through my list of contacts on LinkedIn. I was seeking colleagues that worked at companies that might be interested in my consulting services. In many cases, my connections had changed companies and I found that I had contacts at many companies that were of high interest to me as potential clients. I used LinkedIn to reach out to these contacts and set up meetings. I did not need to know their current email addresses - LinkedIn was my intermediary.

I also learn a lot about people simply from the way they have created their profile. Many colleagues, who are extremely happy in their current jobs, have profiles that I consider placeholders. They share the bare minimum of information about their professional background and interests. They have less than 50 connections. They do not have linkes to their company page or website. I'll know they are job hunting when they beef up their profile and their connections! 

Have you worked on your profile lately? If you need to connect to a key decision maker, increase your professinal visibility or are seeking a new job, check out your profile and think about what it says about you.  Chances are that your new contacts are going to check it out too.  Here is a quick look at the most important features:

     - Professional headline - this is who you are or who you want to be, it is not necessarily your current title
     - Picture - this should be a headshot and yes, you should have a picture.  Proessionals like to do business with people, not profiles!
     - Links - reference urls for your company's website, its blog (or your blog!), twitter, etc.
     - Summary - this is about you and the value you provide.  This is your opportunity to highlight what makes your special, what gets you excited and your dream role.  It should not be a description of your current job as you will have the opportunity to share that under Experience
     - Experience - reflect not only your title and responsibilities, but the value that you provide to your customers (we all have customers, some are external and others are internal to the company)
     - Recommendations - request references from your colleagues, customers and partners.  Their comments will be revealing to you and to your connections!
     -  Contact Settings - indicate the types of contact you are interested in receiving

LinkedIn vs. Resume - LinkedIn is living and dynamic, just like you.  The resume is not dead, yet, but it is a static snapshot of your skills, education and experience. It is still relevant to have both a resume and a LinkedIn profile. They should be complementary. You can walk into a meeting with a resume and your resume can include a pointer to your LinkedIn profile. Like all things social, your LinkedIn profile should offer transparency and authenticity. Let the real you shine through!

Go ahead, go check out your profile.  Then check out the profiles of some of your connections.  What do you think?  Let me know what your learn!

What's your perspective?

Stay tuned, next week I'll take a deeper look at LinkedIn value for companies.