MAD Perspectives Blog

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 Social Media at Compuware - a case study

Peggy Dau - Tuesday, November 02, 2010

As part of goal to share social media experiences at B2B companies, we are releasing a new case study this week.  Compuware has been providing software, experts and best practices to make your applications work and delivery business value for 25 years.  Compuware also embraces employee empowerment. 

Compuware's approach to integrating social media into their overall marketing strategy reflects this commitment.  Some key takeaways include:

     - Empowerment - Trust your employees.  You hired them because they possessed certain qualities which includes their ability to represent your company.

     - Collaboration - The ability to interact with fellow employees is as important as the ability to interact with business partners and customers.  Great solutions come from great conversations.

     - Culture - The culture of a company is a key element for prospective employees.  Social media allows companies to showcase all sides of their corporate culture.

Learn more about Compuware's use of social media by requesting the case study at:  http://www.madperspectives.com/contact .

What's your perspective?