MAD Perspectives Blog

 Media Workflows and Social Media - are they a match?

Peggy Dau - Monday, April 12, 2010

I'm off to the NAB (National Association of Broadcasters) Show in Las Vegas this week.  This is a nod to the past 10 years of my business life which centered around IT based solutions to simplify digital media creation, management and distribution.  The media industry is ALL about workflows.  There is barely a vendor that doesn't use the term workflow as they describe the functionality of their solution.  Workflow is about integration of various people, resources and tools.  Workflow is about collaboration.  Collaboration requires communication or conversation.

As I head out to NAB I am very interested to see how many of these very traditional media vendors are incorporating social media into their products, workflows and businesses.  I've been able to identify a few vendors who have openly incorporated social media into their marketing efforts.  I'm interested to understand how they might have integrated social media into their workflows. 

My gut instincts tell me that incorporating activity streams within workflow communication can create greater interactivity between workflow personnel who are often in different geographic locations.  I believe that private communities (private due to the proprietary nature of content creation) can spark the creative process. As I speak to vendors at NAB, I'm curious to get their impressions of how social media may change how these workflows function.  Can social media create greater efficiencies and cost savings?  Or is it best left to the marketing gurus?  Stay tuned, I'll let you know what I find out when I'm back from Las Vegas!

What's your perspective?