MAD Perspectives Blog

 How to Be Human

Peggy Dau - Tuesday, March 20, 2012

Last week I introduced the idea of being human when communicating socially.  Here are some further thoughts on HOW to be human.  It's really quite simple, but I think we all get caught up in the demands of our business lives and forget about the basics of meaningful communication.

1.  Be Open. Whether we are speaking face to face or sharing thoughts on LinkedIn or writing a blog, it is always possible to see when someone is hiding something. Either a question is ignored or the answer swerves in a different direction or the elephant in the room is completely ignored. Honesty is the currency of the social web. This is not an original thought on my part, but I do believe that integrity is the MOST important attribute for any business person.

2.  Use pictures. They do speak a thousand words. When you create your profile, include your picture.  Social media is about humanizing web communication. Don't you want to know who you are talking to? If you were on an internet dating site, would you respond to the person who didn't post a picture? And, it's not only about pictures of yourself, use diagrams, graphics or pictures to enhance your story and reinforce the important bits. It's amazing to see the rise of info graphics across the web. Why are they so popular? Because they capture and share pertinent information in an easily consumable (and shareable) format.

3. Post Engaging Content. For some, this is the most challenging. Who is to say what content is the most engaging. However, think about the needs of your audience and how the information they crave.  Present the content in a human manner. We are not all technicians or experts in every field. Share information in easily consumable chunks. Make it real through real life examples.

4. Don't sell. This might be the most important aspect of social media. While the goal may be to create more leads, there is nothing more distasteful than a hard sell (in person or online!). I'm interested in understanding what makes a company tick.  I'm interested in their application of their solutions in business situations. I'm interested in how they collaborate with partners or customers to create value. I'm curious about the trends that are influencing their product roadmap. I can read their website to understand the feature / functionality of their products. I can talk to their sales reps about special deals. I don't need a sales pitch on Twitter!

5. Listen. I've said this before and will continue to repeat myself. There is a LOT of fantastic information being shared by peers, partners, customers and competitors. It is important to take the time to listen and assess.  It might change the way your business moves forward. I listen to social media experts; IT, broadcast & media pundits. I follow many blogs, eagerly review LinkedIn updates and connect the dots across the technology industry. What about you?

We are human yet sometimes we forget to act as humans when we are in business situations. Business, at its core, is about relationships. While I'm not promoting intimacy of a personal nature, business intimacy comes from finding common ground, delivering reliability and earning trust. The same skills that have been used in face to face dinners and golf outings also apply in the social world.

What's your perspective?


Recent Posts


Intel BT Conferencing Miso microblogging, firewall, value, Yammer, Utterli, SocialText, SocialCast, openness IntoNow broadcast technology multimeida Altimeter Buddy Media big data solutions data protection DAM social media plan hootsuite leadership control analytics resources video productivity MassRelevance BuddyTV authenticity, transparency, conversation, truth, honesty Radian6 social identity FCC connect, collaborate, communicate, digital media, consulting, social media B2B MIB MediaWorks NewsGator advertising communication CSP viggle Social TV firewall Time Warner Cable marshall mcluhan Whisky video marketing Connected Experience planning medium communicate relationships employees policy consulting news gathering creative broadcast Adobe trust Visible Technologies Forrester Attensity360 interaction truth streaming media business model cloud computing social media monitoring business development web 2.0 Boston Taylor O'Brien content security Jeremiah Owyang Buddy TV DRM inspriation Nigel Fenwick Gizmodo identity Compuware ePrint Center ConnecTV webinar culture printing customer service NBA Gartner social networking case study online video platform customer support Comcast technology GetGlue Peggy Dau cord cutting social data tablet marketing Fan Media Engagement Center data awareness Netflix Apple user generated content monitor LinkedIn digital media content discovery connectivity holidays FIFA World Cup Virage MediaBin OTT Aereo TV out-of-home streaming conditional access social intelligence Tellybug collaborate content marketing EMC listen HDS program guide innovate MagicRuby HP Autonomy Sysomos TV Guide tweetdeck Harmonic governance personality digital marketing social media marketing SocialText telepresence planning, analysis EGC cloud cross channel IBC network management brand Mark Brodie social media ROI executive support monetize employee generated content Enterprise 2.0 workflow video conferencing business plan business intelligence webcasts zeebox Vizrt authenticity search business goals adapt blog dog benefits Citrix, trust storytelling market awareness content management net neutrality networking influence Quantum strategy rich media Kit Digital CIO network New York Times RSG Media TNT B2B marketing Mad Bear Productions Ford Fiesta SocialCast New Technologies audience second screen CDN Aspera TVPlus MAD perspectives Vitrue connected awareness Nielsen Forbidden Technologies Viacom passion Twitter Evolve24 transparency social media index Echo language Microsoft organizations message human cable NAB Verizon social computing honesty context media Web Strategy revenue social convesation, interaction, social media, rich media, video, apps align social media, firewall, social computing, employees, connect content delivery Chyron community Kontangent Mad Bear Produionsct Pinterest privacy TV recommendations Yammer disclaimers broadcast, IBC, digital media, trackur microblogging Skype CMO engagement Facebook TBS endorsements value Createasphere customer SEC conversation NASCAR sales lessons alignment corporate identity connect mobile North Plains MarketingProfs company culture voice of customer HP UGC live streaming Ford Collective Intellect empower Oracle Video Box Score IP slideshare snow digital asset management Dijit Harris Cotendo expectations stimulate convergence backchannel ABC Fiesta Kontiki Utterli connected TV lead generation NetBase enterprise real-time YouTube brand strategy