MAD Perspectives Blog

 Digital Media at IBC

Peggy Dau - Tuesday, September 08, 2009

I'm on my way to IBC (International Broadcasters Conference) in Amsterdam, September 10-14.  This conference brings together the global thought leaders and vendors in the broadcast and new media space.  As expected, the conference agenda focuses on those technologies related to the creation, management and distribution of video.  In particular, the delivery and distribution of video content continues to evolve simply because we as consumers desire to access content on a variety of different devices which access content through a similar variety of network protocols.

Watching the trends in the broadcast industry where quality is of the utmost concern, usually paves the way for understanding options available to the enterprise.  While the enterprise typically does not require a 24x7 broadcast center, they do need to understand the challenges of creating, storing, editing, promoting, distributing and consuming video content.  I'm looking forward to seeing what's new!  I'm also interested to understand how this industry is incorporating social media in a more strategic manner. 

What's your perspective?