MAD Perspectives Blog

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 What Does Your LinkedIn Profile Say About You?

Peggy Dau - Thursday, August 11, 2011

i'm currently helping a business consulting business complete a 360º view of their consultants.  Given that their consultants are their key assets, my goal is to make sure that clients understand the value these consultants provide.  We are doing this using LinkedIn. 

As is the case with many happily employed individuals, they probably have a LinkedIn account and profile.  However, they have not taken the time to develop a robust, meaningful view of their capabilities.  Many users of LinkedIn see it simply as a platform for storing contact details or job hunting.  In fact, it is much more.

LinkedIn is your opportunity to share your value with prospective clients, colleagues and employers.  There are few meetings that occur these days where the participants have not checked each other out on LinkedIn.  In fact, a colleague shared a story about his high school age son who is caddying at the local golf course this summer.  His son is checking out the individuals for whom is caddying before he heads out to the course.  This gives him some insight which allows him to introduce conversation of interest to the golfers.  Guess what the end result is?  Bigger tips!

As I work with clients on their profiles, we are seeking ways to amplify their value.  This can be done through development of an interesting summary, calling out key traits and behaviors that differentiate the individual.  In addition, profiles include the ability to reflect links to key pages within corporate websites, online videos, blogs or publications.  Of course, one of the best ways to validate your capabilities is through recommendations.  The best example I've seen is a colleague who invited many of his connections to provide recommendations.  He was shocked by the overwhelming response.  He was able to win recommendations from teammates, managers, colleagues in different organizations, business partners, and most impressively, competitors!  This says a lot about his style of doing business!

In addition, LinkedIn enables you to join groups which show your areas of interest, list specialties or outside interests, which help those searching for key capabilities.  Or, select from a group of apps such as Tripit, Box.net or Amazon to share other aspects of your professional life.  You decide what represents your value.  You decide how to organize it on your profile page.  This is your profile. 

Business is about relationships.  People want to business with people they know and trust.  How about using LinkedIn to speed up the process of getting to know each other?  Share your interests, value and capabitilities.  It is your opportunity to shine!

What's your perspective?